Hair straightening serum

Step 1 : Used prior to blow drying on damp hair, serums reduce frizz, combat heat damage, and produce a sleeker finish.

Step 2 : When used before straightening hair, they produce all of the above effects whilst making it easier to straighten resistant hair, add shine, and conditioning to the finished style.

Step 3 : Used on dry, styled hair, they can improve the appearance of dry, dull hair that snags by adding shine and conditioning. They will also act as a barrier cream against humidity or steam moisture.